The Coupe DeVille Pt. 1

Our designer, Mike Herbert, purchased one of the three '49 Cadillacs we have in order to create a showpiece for Speakeasy. 

Mike has been inspired by art deco, films and the Cadillac heritage, and he wanted to incorporate these inspirations into his design. Soon, he will put together a video explaining the vision for his car, but check out the mood board and sketches he's started working on:

CoupeDevilleMoodBoard

Mike wants to dig deep into his own inspirations to find the direction for his car. Jazz, deco, mid century furniture and boats seem to be influences as he starts to put his mood board together. 

 This was taken when we first got the car in the shop, we had a group of AMG students helping us clean it up and take it apart.

This was taken when we first got the car in the shop, we had a group of AMG students helping us clean it up and take it apart.

 Here's the Coupe DeVille in the garage where we bought it, getting ready to be put onto the flatbed.

Here's the Coupe DeVille in the garage where we bought it, getting ready to be put onto the flatbed.

Here are some photos of the car itself, this was from when we first picked it up. It was kind of rough! The car was complete when we got it, although the interior was completely rotted and a lot of body work had to be done. More to come on the restoration side of things...

But onto the sketches:

 This is one of Mike's first sketches. The idea began with a huntsman theme, with dark woods and plaid cloth. Its starting to evolve from here...

This is one of Mike's first sketches. The idea began with a huntsman theme, with dark woods and plaid cloth. Its starting to evolve from here...

 Here's the first rendering Mike's done of his Coupe DeVille. This is right after he rendered Greg's blue Fleetwood, so red seemed to contrast quite nicely! The car here is bare metal, and still has to get a dark tone on the roof. More revisions to come soon!

Here's the first rendering Mike's done of his Coupe DeVille. This is right after he rendered Greg's blue Fleetwood, so red seemed to contrast quite nicely! The car here is bare metal, and still has to get a dark tone on the roof. More revisions to come soon!

Mike started with a Huntsman/Ralph Lauren inspired aesthetic, with a bare metal exterior. The idea was to capture a raw, but refined character with a juxtaposition of comfortable and sophisticated style on the interior, and a tough, yet extremely sculptural exterior. The car is still under development from here, and is bound to change. Thats the design process!

Michael Herbert